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Wiral - Brand Launch in HK
Project type(s):
Branding, Sales, Marketing
Year:
October 2021 - September 2022
Role(s):
Brand Development Manager, Customer Advisor, Sales Executive, Social Media Marketer
Deliverables:
Influencer Collaboration Strategy, Market Research, Product Launch Plan, Retail Partnerships, Social Media Marketing
Description:
In 2021, Hang Ngai Production Shop embarked on an exciting journey to expand its business by exploring potential camera equipment brands that had yet to enter the Hong Kong market. As part of this initiative, I took on the responsibility of researching and analysing various brands, assessing their market viability, and establishing communication channels to facilitate collaboration.
After careful consideration, I chose to introduce Wiral to Hong Kong, starting with its innovative product, Wiral LITE. This compact and versatile device allows users to capture stunning cinematic shots with ease, making it an ideal tool for both amateur and professional filmmakers.
My role involved not only sourcing and ordering stock but also strategising promotional campaigns to generate attention around the brand. Additionally, I focused on finding physical retail stores where customers could purchase Wiral products. Through dedicated efforts in marketing and outreach, I am excited to bring Wiral to the forefront of the Hong Kong camera equipment market, offering enthusiasts and professionals alike a new way to elevate their creative projects.
