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Penguin Store - University Team Project
Project type(s):
Marketing, Website Design
Date:
Jan - May 2023
Role(s):
Website Designer, Teammember
Deliverables:
Business Plans, Campaign Strategy Document, Content Creation, Visual Identity Refresh, Website Design
Description
Penguin is a modern entertainment brand, relevant to audiences old and new. However, as a heritage brand, new, younger audiences don’t necessarily see themselves reflected in Penguin’s visual identity. Despite plenty of offerings for a Gen Z market, including online communities and thriving social channels, the visual representation of Penguin’s identity has yet to catch up with their other innovations...
Therefore, our group project aims to design a campaign for Penguin Store by think about what Gen Z want from their products. The result is attracting more Gen Z customers to shop in Penguin Store through a range of marketing solutions.
